Hi, everyone. If you have an Instagram account or you keep tabs on the beauty community in YouTube, you’ve probably already heard of the brand Colourpop. They’re a fairly new brand and they are gaining popularity like no other with smart marketing and social media coverage.
THE BACKSTORY: After seeing Colourpop everywhere on YouTube and Instagram, I decided to ask my cousin (who lives in the US) to just get something for me to try out. I initially wanted their blush in ‘Mochi’, since it was more of a “me” colour. However, I wound up with this shade instead because I was feeling jazzy.
Close-up of the pattern on the blush.
REMEMBER: Close the jar tightly after each use.
THE PRODUCT: The texture of this product is what you’ll notice right away. It’s like a firm cream blush, if you will. Almost mousse-like, but not quite. That being said, it is best applied with your (clean) fingers and in a patting motion. A stippling brush also works well, if you want a more sheer look. It is easy to blend and apply.The opacity is build-able. You can go from a sheer flush on the cheeks to a more saturated and out-there pinch of colour. The longevity of this product is also quite amazing; it easily lasts for 5+ hours, which is almost unheard of in blushes.
This particular shade, “Never Been Kissed” is a matte finish and was a part of their Fall 2015 collection. It is described as “dusty coral”. It is a deeper, burnt orange hue that I find is pretty even on people with cooler undertones.
Swatches on Colourpop’s website
PRICE: $8 for 0.15 oz (approx. 537 INR for 4.2 grams)
AVAILABILITY: Colourpop official website (they only ship within the US, to Canada, Australia and New Zealand. Such a bummer.)
Colourpop Super Shock Cheek in 'Never Been Kissed'.
Pros
- The shade range is extensive.
- It is long-lasting.
- The texture is blend-able and easy to work with.
- It is quite affordable.
Cons
- Availability is an issue.
